Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. ![]() Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. ![]() Your CNN account Log in to your CNN account Wendy’s recently announced it’s spending an additional $10 million to advertise its burgeoning breakfast menu. Kane declined to comment about how much the roll-out is costing Wendy’s, but he said the company is putting “significant amount of weight” behind marketing it. The fries will still be salted and will be served in new packaging that “reinforces what makes the fries special.” “A lot of the design characteristics are built around making sure that we can serve a hot and crispy fry every time, no matter how you choose to access Wendy’s,” he said. Kane said it’s on the “right track to outperform our old fry.”Īs drive-thru and delivery sales increased over the past year, cold, soggy fries have become a pain point for customers. Ultimately, the idea of the improved fry was to “put an end to disappointing and inconsistent fry experiences that other places still serve,” he said.Įarly reactions are positive: Wendy’s cited a national taste test conducted by the company that showed participants preferred the chain’s new fries over McDonald’s in a two-to-one margin. That was the first time it had tweaked the fries since opening in 1969. The last time Wendy’s changed their fries was in November 2010, when it added sea salt and used a natural “skin-on” cut. About 20 different designs were considered before landing on one that’s “fairly consistent in shape and size where we’ve been historically,” Kane said. Wendy’s spent the past four years researching how to upgrade their fries. ![]() “What those new fry baskets do is enable us to make sure that we fry the fries correctly each and every time,” he added. Kane said the fries are improved because restaurants are using new fry baskets that are shorter, helping the fries be fully submerged in oil. The batter system is when the fries are dunked in oil. Wendy's new fries will be available everywhere in mid-September. “We used a batter system that allows us to be able to maintain crispiness, both when they’re fresh and hot out of the fryer as well as several minutes later.” “What we’ve done is balance the cut of the fry and kept a little bit of the skin of the potato on the fry to be able to drive flavor,” he said. “They’re going to notice a difference as soon as they taste it,” Wendy’s President Kurt Kane told CNN Business in an exclusive interview. The upgraded fry, which will be available nationwide by mid-September, was created as more people shift their ordering preferences to drive-thrus and delivery because of the pandemic.Īlthough the look of the new fries will be familiar to Wendy’s fans, the flavor won’t. The fast food chain is giving its top-selling menu item a makeover for the Covid era: a fry that retains more heat and keeps its crispiness longer compared to its predecessor. However, individual needs vary.Few things in life are worse than a soggy french fry. All Rights Reserved.Ĭanada: Adults and youth (ages 13 and older) need an average of 2,000 calories a day, and children (ages 4 to 12) need an average of 1,500 calories a day. Customer responsible for all applicable taxes. Minimum purchase may be required for delivery. Delivery fee may apply and may not be subjectĭiscount. Limit seven toppings to ensure bake quality. Certain toppings may be excluded from special offer pizzas or require additional charge. ![]() Some offers require the purchase of multiple pizzas. All beverage related trademarks are registered Trademarks of PepsiCo, Inc. Not valid with any other coupons or discounts. Offers good for a limited time at participating U.S.
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